Judy Cooley- The Hershey Company

Ed Harrington-Ideas To Go

Keith Murphy– Lollipop Research

Paul Sheridan-Bemis Packaging 

Dr.A.Elizabeth Sloan- Sloan Trends, Inc.

Liz Swanson- Mars Snackfood

Sharon Walbert- Cargill, Inc.

Dennis Zak- TMResource LLC

Disney Institute

This course will include topics such as : 

• A review of the State of the Confectionery & Snack Market
• Creating a Business Culture for Innovation
• Intellectual Property Strategy
• The Creative Process
• Team Building
• Marketing Elements (packaging, shelf life, consumer testing, advertising, promotion)
• After Launch Assessment
• Remaking a Brand